Selling on Amazon Australia – How Viable is your product ?
When selling on Amazon Australia, it’s essential that you first consider whether the market is viable for your product. “Will it actually sell and make you money ?” said Neil Asher.
The following is a Checklist you can use to research the product you are thinking of and Scorecard it against this Checklist. This will give you a much better indication as to whether you’ve hit upon a great product or not.
This Selling on Amazon Australia Checklist will mitigate your risk and, therefore, the chances are that you’ll do well on Amazon. Of course, nothing is ever certain.
Selling on Amazon Australia – How to tell if your product will sell
Is The Market Viable For Your Amazon Product?
Total Your Points as Below For Selling on Amazon Australia:
Total Your Points as Below
A brand name does not dominate the market. You want some competition. You want a good marketplace.- Score 5 points.
Is the average sale price between $15 and $50 ? This is the sweet price. – Score 5 points
Is the sales rank under 10,000 for each of the top 3 items ?
Open up the Top 3 items and go and look at the Sales Rank. You want them to be under 10,000 – Score 4 points
Do each of the first three items have less 400 reviews ? – Score 4 points.
Do 12 of the next 17 reviews have less than 100 reviews ? – Score 5 points
You are looking for easy access into the marketplace
The market has multiple keywords – Score 5 points
You want to find ways of ranking your product really well so you can get organic search traffic.
Rank your product using multiple different keywords that others haven’t been able to get.
Are All of the sponsored Pay per Click ad spots being used ? – Score 1 point
If Yes it tells you it’s a good market.
The market would be viable in multiple Amazon international markets – Score 5 points
Can you sell say not only in Australia but say also the USA, NZ, UK etc
Is there a Knowledgeable seller in top 3 listings ? (Good pictures, copy and description) – Score 4 points
You want smart people in this marketplace selling. i.e. they have established that it’s a good marketplace to sell in. Your job is to beat them
Can you add something to the product for more value (bundling, ebook, etc) – Score 4 points
Have a look at what other things were purchased with the product. Differentiate yourself in the marketplace.
Is the Product durable and unlikely to break in shipping ? – Score 6 points
Hugely important. – Easy to ship.
Product won’t need an instruction manual to use, its use is intuitive – Score 3 points
I.e. You open the box and know exactly what to do with the product.
The product leads to reorders or subscriptions – Score 5 points
Is there recurring ordering ? An ongoing revenue stream ?
Does the item lead to purchases for gift items vs just purchases for the buyer ? – Score 3 points
Would they buy not only for themselves but also for their friends, family etc.
The product is not a commodity and not easily purchased at local store – Score 2 points
Is The Product Viable For Selling On Amazon Australia ?
Product weighs less than 500 grams ( 1lb) – Score 4 points
Product is smaller 20 x 20 x 20 cm – Score 4 points
Can you make your product stand out with better packaging or with branded name on item ? – Score 5 points
If you can do that differently from what everyone else is doing –it will increase the sales.
Can purchase the item including shipping for less than 20% of the sales price ? – Score 5 points
Good markup on your product.
Your initial purchase can be less than 500 units – Score 4 points
TOTAL YOUR POINTS FOR SELLING ON AMAZON AUSTRALIA
Links on this Selling on Amazon Australia page are sponsored affiliate links and the owner makes commission if you buy after clicking these links. The owner is a bona-fide user of this course. He has thoroughly researched and uses the tactics and information provided in the Aussie Online Entrepreneurs training course. This disclosure is in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
